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• description: Transcription of a phone interview conducted with an armored car sales representative. download pdf

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Video (8:26)

Protect Yourself… is a compilation of online marketing materials from armored car manufacturers. In addition to undercover ballistic tests, the video collages industry interviews, auto shows and marketing propaganda in a form that transforms a corporate trade video into an action-packed thriller (minus Chuck Norris). The video is punctuated by humorous vignettes of evasive industry reps obsessed with corporate secrecy. This stands in stark contrast to the copious online materials showcasing vehicular violence.

• description: Video (8:26)

  Protect Yourself... is a compilation of online marketing materials from armored car manufacturers. In addition to undercover ballistic tests, the video collages industry interviews, auto shows and marketing propaganda in a form that transforms a corporate trade video into an action-packed thriller (minus Chuck Norris). The video is punctuated by humorous vignettes of evasive industry reps obsessed with corporate secrecy. This stands in stark contrast to the copious online materials showcasing vehicular violence.