couchprojects

Loading Animated Version was initiated after discovering that the demand for streaming video and animation on American web sites had established a new realm of sweatshops proclaiming digital expertise. This video documented the email correspondence between an art director at a New York dot-com where I was working, and the project manager at a Hungarian graphic design studio that had been hired to cut costs. To illustrate the contrast of the characters, screen captures of Flash animations were juxtaposed with found footage scenes of Eastern Europe from the point of view of an American travel video. Loading Animated was intended to heighten awareness of an unknown and invisible, but common and often abused commercial exchange that became possible with the proliferation of desktop publishing software.