couchprojects

"Home of Tycoons," titled after a condominium complex in China, investigates real estate marketing in Beijing during 2004 – only moments before the old city would be completely demolished and replaced by high-rises, stadiums and suburban gated communities.

Through photo documentation and sampling of poorly translated Chinese to English sales materials, "Tycoons" explores the fantastical side of home ownership in China. An example, the brochure for Beijing's Long Island community declares – "This isn't an age that dare not speak up wealth, this is an age that needs to use wealth to sublime one's life."

Other residences studied include: MoMA, SOHO and The Home of Tycoons.

10x8 inches (25x20 cm) 104 pages