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Data Mining the Amazon, 2003; left: CD Recommendations for Liberals ; right: CD Recommendations for Conservatives; archival inkjet prints; 50" x 38"

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Data Mining the Amazon, 2003

  • description: Book, archival inkjet prints

    This project involved the collection and cross-referencing of a selection of Amazon.com recommendations, resulting in amusing lists of CD recommendations for political conservatives and liberals. The main section of the book is a set of colorful complex diagrams* linking politically “conservative” books with the most popular CDs bought by the same customers. This is juxtaposed with similar lists for a “liberal” audience. The final section of the book presents a direct sampling of Amazon’s “Purchase Circles” and shows items uniquely popular to the US Military, the UN, Arthur Andersen Consulting, Nike and others.