May 19, 2008
Data Mining the Amazon, 2003
Data Mining the Amazon, 2003; book (edition 500) ; 6.5″ x 9″, 60 pages
May 19, 2008
Data Mining the Amazon, 2003; book (edition 500) ; 6.5″ x 9″, 60 pages
This project involved the collection and cross-referencing of a selection of Amazon.com recommendations, resulting in amusing lists of CD recommendations for political conservatives and liberals. The main section of the book is a set of colorful complex diagrams* linking politically “conservative” books with the most popular CDs bought by the same customers. This is juxtaposed with similar lists for a “liberal” audience. The final section of the book presents a direct sampling of Amazon’s “Purchase Circles” and shows items uniquely popular to the US Military, the UN, Arthur Andersen Consulting, Nike and others.
Category: books, x-featured
Tagged: book, consumer culture, datamining, infographic, profiling